Services

Successful branding demands a distinct message that is clearly and consistently conveyed through an ownable language. Pancake Associates can partner with you to create and implement a new branding strategy or fine-tune an existing brand voice across a range of media.  

Our marketing expertise includes consumer, trade, B2B and internal communications. We have experience in digital marketing – including website copy, social media campaigns and corporate blogs – as well as print advertising, direct mail, speech writing, video scripts, newsletters and annual reports.

Whether you’re announcing a new development or managing a crisis, effective words are critical to public relations. Pancake Associates crafts press releases that command attention, builds relationships that increase brand recognition, and designs campaigns that positively impact your bottom line. 

Whether your goal is to persuade, inspire, inform or entertain, we create compelling copy designed to engage your target audience and achieve your objectives. We’re expert researchers who can write on any subject and have particular expertise in travel and leisure, food and wine, hospitality and the arts. 

Word choice, sentence structure, tone and flow make the difference between a concept that resonates with your audience and wasted words that fall flat. Whether your content needs a complete transformation or just a bit of polish, Pancake Associates ensures you convey a clear, memorable message. We also have a niche specialty in menu and recipe editing.

Typos, grammatical mistakes and pricing errors destroy a professional image and waste dollars. Proofreading is incredibly challenging when your team has repeatedly reviewed a project, but our fresh eyes ensure your work is flawless. Our specialists proof not only words but also figures, images and formatting, examining minute details as well as the big picture so your investment reaps its just rewards.